So what's the deal with sponsorship?

Discussion in 'General Racing Chat' started by Bernie32, Jan 14, 2008.

  1. Bernie32

    Bernie32 Free Highside Demoes

    Joined:
    Dec 13, 2005
    Messages:
    213
    Likes Received:
    0
    So, What?s the deal with sponsorship?

    Based on the number of PMs I?m getting and all the times I get asked at the shows, I thought I?d put a little insight into the whole Sponsorship thing. Please feel free to comment or add anything at the end. I hope this helps answer a few questions.

    Why get sponsored, can I get sponsored, do I need to be good, what IS sponsorship, what do I need to do, do I need a resume???. and so on. I?ll try to answer as many as I can and there will still be more questions.

    I have spoken with many of you already and I will help as many as I can. This does however apply to other companies, stores or services. So, here we go.

    What IS sponsorship? ANY form of help that will make your racing easier, cheaper, more relaxing, more fulfilling or more productive. Everything doesn?t have to be given to you all the time. Yes, there will be hand outs and freebees from time to time but sometimes discounts, help, service, advice or support will take on the sponsorship roll. Remember that the sponsor doesn?t always know who you are or what you are capable of. Sometimes sponsorship comes in different phases or levels. This can be from discounts all the way to free rides and paychecks.

    Can I get sponsored? Why not? Anyone can get sponsored but it?s up to you. You have to sell yourself?.. Let me repeat that, YOU HAVE TO SELL YOURSELF. No one knows you better than you do, so this should be really easy. Don?t lie about what you?ve done or will do. Remember, as I said before the sponsor doesn?t know who you are. So, give them the 5 W?s. Who you are, Where will you be racing (And be at ALL the races!), What are you racing and what classes, When will you be serving the sponsor (Races, demoes, bikeshows, fundraisers, etc) and more importantly to the sponsor Why should they sponsor you. In other words, what?s their payback? Shops (Insert your favorite here) don?t help you out just because they love giving stuff away. The payback is advertising and getting you to get their name out and feeding them other racers, and hopefully spectators to their shop. Example; I race in one of the best helmets ever made. It?s lighter, stronger, never fogs up and I can do things with my shield that would make you wonder ?Holy cow what?s that made of?? Guys like Miguel Duhamel, Troy Corser, Muggerage, Crevier, Depuniet all swear by them. My suspension was set up by RMR, First time out boom 1.5 seconds off my lap time. Some great feedback and adjusting and Rod had another 4 seconds off my time. Starting to get the picture? Some people have the knack for doing this, Jayson, Nikola, Blair etc are constantly sending people to their sponsors. Ask them how they got started.

    Be different! Nikolas? 675 with the cool paintjob, Greg Holmes?..who?.....Spiderman. (Not one kid left without cheering for Spiderman). Mike Pierce with his Pink wheels. Jayson and Dean?s cool paintjobs. These guys get noticed. The other option is?..Be very fast. Some got it, some don?t. (Not that I?m saying these guys aren?t fast, they can hold their own). Use any angle to your advantage. By the way being notorious or dangerous doesn?t count.

    Be involved with your sponsor. Ask them what they want, expect or how you can help out. Where do you want the stickers? Can I add you to my website? Do you want my bike for displays? Help out where you can and be involved. Keep in touch and let them know what you?ve done. At the end of the year thank them. It may pay off for next year.

    Resumes? Only if you can?t make it in to see a sponsor and you have something worthy to list. What many sponsors are looking for is someone who will ?SELL? their business or service ALL THE TIME. Therefore you should know as much about your sponsor as possible so you can represent them properly. What do they do? How much? Features and benefits of a product. Etc, etc. Believe it or not but most companies will look for Novice and intermediates since they are the ones who will push the product all the time. Pros have been there done that and many expect everything for free. I?ve been fortunate that the top pros we sponsor will take the time to explain all of my products. It also helps to some degree to be with a team and all to be racing for the same cause. It gives credibility to the product being sponsored.

    So, I hope that helps a little and gives some sort of direction. Remember names like ?Blackfoot? and ?Trev Deeley? aren?t known across Canada just because they sell motorcycles. The have racers flying the flags and representing. Very rarely will a sponsor come to you, so it?s up to you. Get off your ?Duff? and go talk to them. Be honest and leave the ego inside your race suit. Good luck. Any further questions you can post up, PM me or come see me at the show in the Kimpex Booth.
     
  2. Jayson

    Jayson Highside Racing

    Joined:
    Dec 13, 2005
    Messages:
    367
    Likes Received:
    0
    Well said Bernie.... BTW where would you like your sticker this year???
     
  3. Bernie32

    Bernie32 Free Highside Demoes

    Joined:
    Dec 13, 2005
    Messages:
    213
    Likes Received:
    0
    :laugh:Where it won't ruin your beautiful paint job bud.
     
  4. Bernie32

    Bernie32 Free Highside Demoes

    Joined:
    Dec 13, 2005
    Messages:
    213
    Likes Received:
    0
    .......Hit those dealers NOW. It takes a while to get things rolling.
     
  5. Eddie 59

    Eddie 59 New Member

    Joined:
    Dec 15, 2005
    Messages:
    114
    Likes Received:
    0
    well put Bernie. Get in there before all the sponsorship money is spent.
     
  6. Bernie32

    Bernie32 Free Highside Demoes

    Joined:
    Dec 13, 2005
    Messages:
    213
    Likes Received:
    0
    Bump, By popular demand.....
     
  7. tt600

    tt600 New Member

    Joined:
    Jul 26, 2008
    Messages:
    298
    Likes Received:
    0
    thanks bernie for finally answering my e-mail....lol.just kidding!very informative,team gecko sponsoring novices? who ride really nice triumph's.thanks very much for the info.look forward to meeting in near future.lu
     
  8. Ryan Whittle

    Ryan Whittle Rider of Orange V-Twins

    Joined:
    Dec 8, 2005
    Messages:
    538
    Likes Received:
    2
    Can I have some free stuff? I'll totally put a sticker on my bike and stuff.

    I'm kind of a big deal you know.
     
  9. Eddie 59

    Eddie 59 New Member

    Joined:
    Dec 15, 2005
    Messages:
    114
    Likes Received:
    0
    Thats not what your wife says.

    Come on people. If I didnt say it you know that someone else would have.
     
  10. Ryan Whittle

    Ryan Whittle Rider of Orange V-Twins

    Joined:
    Dec 8, 2005
    Messages:
    538
    Likes Received:
    2
    Hey, at least I didn't take a year off so I could come back and compete in Formula 40...
     
  11. JAMR

    JAMR W M R C 1983, 84, 85

    Joined:
    Feb 24, 2006
    Messages:
    77
    Likes Received:
    0
    ""Can I have some free stuff? I'll totally put a sticker on my bike and stuff.

    I'm kind of a big deal you know.""



    That's right, Ryan Whittle is in the top 20 in national SV Cup. # 19

    (sorry man it was to easy) :D:D
     
    Last edited: Sep 24, 2008
  12. Eddie 59

    Eddie 59 New Member

    Joined:
    Dec 15, 2005
    Messages:
    114
    Likes Received:
    0

    not formula 40. f2 if you must know. But now i cant do it because i am moving on that weekend.
    can you say house party? haha
     
  13. Bernie32

    Bernie32 Free Highside Demoes

    Joined:
    Dec 13, 2005
    Messages:
    213
    Likes Received:
    0

    Team Gecko is/was my team. Kimpex or (www.kimpex.com) is the sponsor.
     
  14. Eddie 59

    Eddie 59 New Member

    Joined:
    Dec 15, 2005
    Messages:
    114
    Likes Received:
    0
    in all honesty. we are looking to sponsor some riders this year. we had a couple last year but looking to help out more. you dont even have to ride a Suzuki. Any class any skill level. we do tons with the motorcross guys but not alot with the road racing. pm me if your interested.
     
  15. Dean

    Dean Just a beer league racer

    Joined:
    Dec 7, 2005
    Messages:
    2,779
    Likes Received:
    1
    Will you sponsor a mostly honda based team?
     
  16. Eddie 59

    Eddie 59 New Member

    Joined:
    Dec 15, 2005
    Messages:
    114
    Likes Received:
    0
    are you good? kidding. we are looking for novice to pros. if you ride a suzuki we can do more for you but we are looking for all bike makes. come on. we even helped Amory out last year. he rides a honda and is super slow. haha
     
    Last edited: Sep 26, 2008
  17. Amory

    Amory Slow? What's slow?

    Joined:
    Feb 15, 2007
    Messages:
    26
    Likes Received:
    0
    I'm only slow sheesh not super slow...my goal for next year is to be slightly faster than slow ok :D and with the new shiny parts your putting on my bike I think I'll be able to do that.
     
  18. Bernie32

    Bernie32 Free Highside Demoes

    Joined:
    Dec 13, 2005
    Messages:
    213
    Likes Received:
    0
    If you had to pick a shop to race race for this one is pretty good. They've got a great mechanic and Brian (The owner) is a really cool guy and has his 'you know what' together. I think the guy in parts might be alright too... just don't make any sudden movements around him.
     
  19. Bernie32

    Bernie32 Free Highside Demoes

    Joined:
    Dec 13, 2005
    Messages:
    213
    Likes Received:
    0
    ...............It's getting to be that time again.........even for me. I'm bumping this thread.
     
  20. Bernie32

    Bernie32 Free Highside Demoes

    Joined:
    Dec 13, 2005
    Messages:
    213
    Likes Received:
    0
    ......................BUmping due to popular demand. It's that time again.
     

Share This Page